Ycuuk —pronounced “Why Cook”— is a membership-based business that operates as a free app, was launched in Phoenix, Arizona in 2022 with the aim of promoting the culinary scene in the region through marketing and advertising restaurants and their exceptional cuisine. Ycuuk offers a range of free services, including online and social media presence for its members, as well as additional advertising and marketing opportunities to help restaurants gain exposure and attract customers.
Founder Purnima Sharma, a food enthusiast, developed Ycuuk to support restaurants in a saturated market, drawing her marketing and advertising model as a competitive business woman. The company’s name, Ycuuk immediately causes people to wonder “Why should I cook?”, and reflects its mission to promote dining experiences and highlight the diversity of food available in the area. Ycuuk’s app enables members to discover excellent restaurants in the State of Arizona, particularly in the greater Phoenix area, and learn about the talented cuisine creators behind them.
“We believe that the dining experience is more than just food; it’s about the ambiance, the service, and the company you share it with,” said Sharma. “Our app aims to bridge the gap between restaurants and customers, and we are excited to showcase the incredible culinary scene in our region.”
Ycuuk has gained a strong following in the Phoenix area, with many members praising its user-friendly interface and comprehensive list of restaurants. The company plans to expand its services to other cities in the future.
Moreover, Phoenix based record label founder Felix “Tip Trillions” Horne, plans to announce a three-way partnership with Sharma and Chef Lindsay Manchua of local Filipino Fusion restaurant, Backstreet Asia. Horne stated “I’m excitement about blending the food, marketing, and music elements together to create a masterful recipe for dinners to really start getting out and enjoying being in the restaurant environment again after the COVID-19 pandemic”.
Ycuuk also plans to offer various membership options that include additional online advertising and social media opportunities, along with exclusive deals and discounts from participating restaurants. With Ycuuk, members can enjoy an outstanding dining experience while supporting local businesses.
For more information about Ycuuk, please visit their website at https://ycuuk.com/home.